TARA VATHUL
PRODUCT DESIGNER
SPEND VS. INVEST CALCULATOR | LAUNCHED 2025
ROLE
UX Designer
TEAM
2 Product Owners
2 UX Designers
1 Developer
TIMELINE
4 months
SKILLS
Design thinking
User Research
Wireframing
Prototyping
Cross-functional Collaboration
CONTEXT
The Spend vs. Invest Calculator is an interactive tool that visualizes how reallocating everyday spending toward investments can influence long-term financial outcomes.
OVERVIEW
The Spend vs. Invest Calculator is a redesign of Prudential’s Investment Calculator, improving clarity and brand alignment while incorporating relevant categories to promote better spending habits without drastic cuts.
This case study is a work in progress. In the meantime, you can use the live tool at this link. Thank you!
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Context