• Design and prototype customer-facing experiences on Prudential.com to enhance usability and engagement
• Lead design contributions throughout the product journey, influencing decisions from strategy to delivery
• Refine and expand the design system to align with evolving brand guidelines
• Conduct user research, analyze insights, and present data-driven recommendations to stakeholders
• Optimize user flows to improve accessibility and overall customer experience

• Mentored and guided teams in executing research, product design and development, and usability testing
• Managed 15+ full-cycle MVPs through demo day
• Led user research and A/B testing to refine UI design for key platform features
• Developed user personas, workflows, and high-fidelity mockups in Figma
• Conducted market analysis to prioritize features that maximize product impact.

• Built an interactive team hub that increased workflow efficiency and improved cross-team communication.
• Facilitated a design sprint to align stakeholders and accelerate solutions.
• Delivered high-fidelity Adobe XD prototypes and wireframes, and validated key features through user interviews and usability testing.

• Managed website content and internal communications using SharePoint
• Designed promotional graphics and marketing materials using Adobe Creative Cloud applications

• Designed interactive user flows in Figma for gamified music education experiences
• Established a cohesive design system to enhance brand identity and user experience

Investment Calculator, Prudential Financial

• Led the end-to-end redesign of Prudential’s Investment Calculator, improving clarity and brand alignment while incorporating relevant categories to promote better spending habits without drastic cuts
• Conducted usability testing with 160 participants, achieving 83% ease-of-use satisfaction, with feedback highlighting increased motivation to reevaluate budgets and seek financial advice, supporting organizational goals of improving user financial management and driving SEO traffic growth

Games Dashboard, EchoKids, Inc.

• Led the visual rebrand and dashboard redesign for EchoKids Games, improving usability and engagement through a cohesive design system, structured navigation, and gamified progress components
• Delivered a playful yet organized interface tailored to young learners and parents