TARA VATHUL

PRODUCT DESIGNER

EDUCATION

The University of Texas at Austin

BSA Neuroscience

Design Strategies BDP Certificate

Class of 2024

SKILLS

Figma

Miro

Adobe InDesign

Adobe XD

Procreate

 

UI/UX Design

Design Systems

Product Design

Prototyping

Wireframing

User Research

Usability Testing

Competitive Analysis

Design Sprints

INTERESTS

Visual storytelling

Accessibility Design

Emerging technology

Ceramics

Writing café reviews

EXPERIENCE

Prudential Financial

UX Designer, Prudential.com, Design Systems

Aug 2024 - present

  • Design and prototype customer-facing experiences on Prudential.com to enhance usability and engagement
  • Lead design contributions throughout the product journey, influencing decisions from strategy to delivery
  • Refine and expand the design system to align with evolving brand guidelines
  • Conduct user research, analyze insights, and present data-driven recommendations to stakeholders
  • Optimize user flows to improve accessibility and overall customer experience

Texas Convergent

Design Lead

May 2022 - May 2024

Product Designer

Aug 2021 - May 2022

  • Mentored and guided teams in executing research, product design and development, and usability testing
  • Managed 15+ full-cycle MVPs through demo day
  • Led user research and A/B testing to refine UI design for key platform features
  • Developed user personas, workflows, and high-fidelity mockups in Figma
  • Conducted market analysis to prioritize features that maximize product impact.

Prudential Financial

UX Design Intern

Jun 2023 - Aug 2023

  • Built an interactive team hub that increased workflow efficiency and improved cross-team communication.
  • Facilitated a design sprint to align stakeholders and accelerate solutions.
  • Delivered high-fidelity Adobe XD prototypes and wireframes, and validated key features through user interviews and usability testing.

UT System, Office of Information Security

Communications Intern

Feb 2023 - Apr 2023

  • Managed website content and internal communications using SharePoint
  • Designed promotional graphics and marketing materials using Adobe Creative Cloud applications

EchoKids, Inc.

UX Design Intern

Aug 2022 - Nov 2022

  • Designed interactive user flows in Figma for gamified music education experiences
  • Established a cohesive design system to enhance brand identity and user experience

PROJECTS

Investment Calculator, Prudential Financial

  • Led the end-to-end redesign of Prudential’s Investment Calculator, improving clarity and brand alignment while incorporating relevant categories to promote better spending habits without drastic cuts
  • Conducted usability testing with 160 participants, achieving 83% ease-of-use satisfaction, with feedback highlighting increased motivation to reevaluate budgets and seek financial advice, supporting organizational goals of improving user financial management and driving SEO traffic growth

link

Games Dashboard, EchoKids, Inc.

  • Led the visual rebrand and dashboard redesign for EchoKids Games, improving usability and engagement through a cohesive design system, structured navigation, and gamified progress components
  • Delivered a playful yet organized interface tailored to young learners and parents

Link

TARA VATHUL

PRODUCT DESIGNER

TARA VATHUL

PRODUCT DESIGNER

EDUCATION

The University of Texas at Austin

BSA Neuroscience

Design Strategies BDP Certificate

Class of 2024

SKILLS

Figma

Miro

Adobe InDesign

Adobe XD

Procreate

 

UI/UX Design

Design Systems

Product Design

Prototyping

Wireframing

User Research

Usability Testing

Competitive Analysis

Design Sprints

INTERESTS

Visual storytelling

Accessibility Design

Emerging technology

Ceramics

Writing café reviews

EXPERIENCE

Prudential Financial

UX Designer, Prudential.com, Design Systems

Aug 2024 - present

  • Design and prototype customer-facing experiences on Prudential.com to enhance usability and engagement
  • Lead design contributions throughout the product journey, influencing decisions from strategy to delivery
  • Refine and expand the design system to align with evolving brand guidelines
  • Conduct user research, analyze insights, and present data-driven recommendations to stakeholders
  • Optimize user flows to improve accessibility and overall customer experience

Texas Convergent

Design Lead

May 2022 - May 2024

Product Designer

Aug 2021 - May 2022

  • Mentored and guided teams in executing research, product design and development, and usability testing
  • Managed 15+ full-cycle MVPs through demo day
  • Led user research and A/B testing to refine UI design for key platform features
  • Developed user personas, workflows, and high-fidelity mockups in Figma
  • Conducted market analysis to prioritize features that maximize product impact.

Prudential Financial

UX Design Intern

Jun 2023 - Aug 2023

  • Built an interactive team hub that increased workflow efficiency and improved cross-team communication.
  • Facilitated a design sprint to align stakeholders and accelerate solutions.
  • Delivered high-fidelity Adobe XD prototypes and wireframes, and validated key features through user interviews and usability testing.

UT System, Office of Information Security

Communications Intern

Feb 2023 - Apr 2023

  • Managed website content and internal communications using SharePoint
  • Designed promotional graphics and marketing materials using Adobe Creative Cloud applications

EchoKids, Inc.

UX Design Intern

Aug 2022 - Nov 2022

  • Designed interactive user flows in Figma for gamified music education experiences
  • Established a cohesive design system to enhance brand identity and user experience

PROJECTS

Investment Calculator, Prudential Financial

  • Led the end-to-end redesign of Prudential’s Investment Calculator, improving clarity and brand alignment while incorporating relevant categories to promote better spending habits without drastic cuts
  • Conducted usability testing with 160 participants, achieving 83% ease-of-use satisfaction, with feedback highlighting increased motivation to reevaluate budgets and seek financial advice, supporting organizational goals of improving user financial management and driving SEO traffic growth

link

Games Dashboard, EchoKids, Inc.

  • Led the visual rebrand and dashboard redesign for EchoKids Games, improving usability and engagement through a cohesive design system, structured navigation, and gamified progress components
  • Delivered a playful yet organized interface tailored to young learners and parents

Link

TARA VATHUL

PRODUCT DESIGNER

TARA VATHUL

PRODUCT DESIGNER

EDUCATION

The University of Texas at Austin

BSA Neuroscience

Design Strategies BDP Certificate

Class of 2024

SKILLS

Figma

Miro

Adobe InDesign

Adobe XD

Procreate

 

UI/UX Design

Design Systems

Product Design

Prototyping

Wireframing

User Research

Usability Testing

Competitive Analysis

Design Sprints

INTERESTS

Visual storytelling

Accessibility Design

Emerging technology

Ceramics

Writing café reviews

EXPERIENCE

Prudential Financial

UX Designer, Prudential.com, Design Systems

Aug 2024 - present

  • Design and prototype customer-facing experiences on Prudential.com to enhance usability and engagement
  • Lead design contributions throughout the product journey, influencing decisions from strategy to delivery
  • Refine and expand the design system to align with evolving brand guidelines
  • Conduct user research, analyze insights, and present data-driven recommendations to stakeholders
  • Optimize user flows to improve accessibility and overall customer experience

Texas Convergent

Design Lead

May 2022 - May 2024

Product Designer

Aug 2021 - May 2022

  • Mentored and guided teams in executing research, product design and development, and usability testing
  • Managed 15+ full-cycle MVPs through demo day
  • Led user research and A/B testing to refine UI design for key platform features
  • Developed user personas, workflows, and high-fidelity mockups in Figma
  • Conducted market analysis to prioritize features that maximize product impact.

Prudential Financial

UX Design Intern

Jun 2023 - Aug 2023

  • Built an interactive team hub that increased workflow efficiency and improved cross-team communication.
  • Facilitated a design sprint to align stakeholders and accelerate solutions.
  • Delivered high-fidelity Adobe XD prototypes and wireframes, and validated key features through user interviews and usability testing.

UT System, Office of Information Security

Communications Intern

Feb 2023 - Apr 2023

  • Managed website content and internal communications using SharePoint
  • Designed promotional graphics and marketing materials using Adobe Creative Cloud applications

EchoKids, Inc.

UX Design Intern

Aug 2022 - Nov 2022

  • Designed interactive user flows in Figma for gamified music education experiences
  • Established a cohesive design system to enhance brand identity and user experience

PROJECTS

Investment Calculator, Prudential Financial

  • Led the end-to-end redesign of Prudential’s Investment Calculator, improving clarity and brand alignment while incorporating relevant categories to promote better spending habits without drastic cuts
  • Conducted usability testing with 160 participants, achieving 83% ease-of-use satisfaction, with feedback highlighting increased motivation to reevaluate budgets and seek financial advice, supporting organizational goals of improving user financial management and driving SEO traffic growth

link

Games Dashboard, EchoKids, Inc.

  • Led the visual rebrand and dashboard redesign for EchoKids Games, improving usability and engagement through a cohesive design system, structured navigation, and gamified progress components
  • Delivered a playful yet organized interface tailored to young learners and parents

Link

TARA VATHUL

PRODUCT DESIGNER